The American microblogging and social networking service, Twitter has announced the discontinuation of its fleets feature on 3rd August 2021.
The row of fullscreen tweets called fleets which appears at the top of the Twitter timeline that usually disappears after 24 hours is shutting down due to low usage after launching widely just eight months ago.
The social media platform rolled out fleets to compete with the stories features accessible on Instagram as wells as Snapchat. Twitter’s decision to close down the feature comes after the company announced in June it was beginning to test ads inside Fleets, a move that would have helped it monetize the posts.
Starting on 3rd August 2021, Twitter users will instead just see active Spaces — Twitter’s live audio chat rooms — at the top of their timelines. And the composer for traditional tweets will be updated with more camera editing features from Fleets, like text-formatting and GIF stickers over photos.
“We hoped Fleets would help more people feel comfortable joining the conversation on Twitter,” the company said in a blog post. “But, in the time since we introduced Fleets to everyone, we haven’t seen an increase in the number of new people joining the conversation with Fleets as we hoped.”
Twitter introduced Fleets in November 2020. The feature allows Twitter users to post full-screen photos, videos, reactions to tweets or plain text that disappears after 24 hours.
The purpose of Fleets was to get more users to post content on Twitter, but rather than encouraging new users to post content, Fleets were just used by Twitter’s existing power users, the company said.
“Fleets are mostly used by people who are already Tweeting to amplify their Tweets and talk directly with others,” the company said. “We’ll explore more ways to address what holds people back from participating on Twitter.”